Cookie Policy
Effective Date: July 24, 2026 | Last Updated: July 24, 2026
1. Introduction
Welcome to Via 313 ("we," "us," or "our"). We operate the website new-via313.top and are committed to being transparent about how we collect and use data related to your browsing experience. This Cookie Policy is designed to help you understand what cookies are, why we use them, the types of cookies we deploy on our website, and how you can manage your cookie preferences.
This policy applies to all users who visit new-via313.top, regardless of your location within the United States. For users located in California, additional rights may apply under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). We encourage you to read this policy in full to make informed decisions about your privacy.
If you have any questions about this Cookie Policy, please contact us at [email protected].
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. These files are stored in your web browser and allow websites to recognize your device and remember certain information about your visit, such as your preferences, settings, and browsing activity.
Cookies were originally designed to make websites function more efficiently and to provide useful information to website owners. Over time, they have evolved into powerful tools for analytics, personalization, and advertising. They play a central role in how modern websites — including food-service and restaurant websites like ours — operate and deliver relevant experiences to visitors.
2.1 How Cookies Work
When you visit new-via313.top for the first time, your browser receives a cookie from our server. This cookie is then stored locally on your device. The next time you visit our site, your browser sends the cookie back to our server, allowing us to recognize you and recall your previous interactions. Cookies can hold a variety of information, including session identifiers, user preferences, and behavioral data.
Cookies are not programs and cannot carry viruses or install malware on your device. They are simply data files. However, they do carry personal data in some cases, which is why we take your privacy seriously and comply with applicable U.S. privacy laws.
2.2 First-Party vs. Third-Party Cookies
- First-party cookies are cookies set directly by Via 313 (new-via313.top). These cookies are used to make our website work correctly and to remember your preferences.
- Third-party cookies are cookies set by external services or partners, such as Google Analytics or advertising platforms. These cookies may collect information about your browsing activity across multiple websites.
2.3 Session vs. Persistent Cookies
- Session cookies are temporary cookies that are erased when you close your browser. They do not leave any permanent record on your device.
- Persistent cookies remain on your device for a set period of time, even after you close your browser. They are activated every time you visit the website that created them.
3. Types of Cookies We Use
Via 313 uses four main categories of cookies on new-via313.top. Below is a detailed explanation of each type and its purpose.
3.1 Essential Cookies
Essential cookies (also known as strictly necessary cookies) are indispensable for the proper functioning of our website. Without these cookies, certain parts of new-via313.top would not work correctly. For example, essential cookies enable you to navigate through our menu pages, place orders, and access secure areas of the website.
Because these cookies are strictly necessary for the website to function, they cannot be disabled without significantly impacting your experience. Under most applicable privacy frameworks, these cookies do not require your consent, as they serve a legitimate operational interest.
Examples of what essential cookies do on our site:
- Maintain your session as you navigate between pages
- Enable security features such as fraud prevention
- Remember items in your online order or cart
- Support load balancing to ensure consistent website performance
3.2 Analytics Cookies
Analytics cookies help us understand how visitors interact with new-via313.top. They collect information about the pages you visit, how long you spend on each page, any errors you encounter, and how you arrived at our site. All of this data is aggregated and anonymized, meaning it does not personally identify you.
We use Google Analytics, a web analytics service provided by Google LLC, to collect this data. Google Analytics uses cookies to track user behavior on our website. The information generated by these cookies is transmitted to and stored by Google on servers in the United States.
By analyzing this data, we can improve the layout, content, and functionality of our website to better serve our customers — from streamlining our online menu to improving the ordering experience for our Detroit-style pizza and other menu items.
3.3 Functional Cookies
Functional cookies allow our website to remember choices you make and provide enhanced, personalized features. For example, functional cookies may remember your language preference, your location for delivery purposes, or your previous interactions with our site so we can tailor the content displayed to you.
These cookies may be set by us or by third-party providers whose services we have added to our website. If you disable functional cookies, some or all of these services may not function properly, and your experience on our site may be less personalized.
3.4 Advertising and Targeting Cookies
Advertising cookies (also known as targeting or marketing cookies) are used to deliver advertisements that are relevant and engaging to you. These cookies track your browsing habits across our website and potentially across other websites, building a profile of your interests so that advertisers can display relevant ads.
We use Google Ads and may use other advertising platforms to promote Via 313 and reach potential customers who are interested in our food offerings. These cookies do not store personal information directly, but they do work by uniquely identifying your browser and internet device. If you do not allow these cookies, you will still see advertisements, but they will not be targeted to your interests.
Under the CCPA/CPRA (for California residents), the use of advertising cookies may constitute a "sale" or "sharing" of personal information. California residents have the right to opt out of such activities. Please see Section 6 for more details.
4. Specific Cookies We Use
The following table provides detailed information about the specific cookies used on new-via313.top, including their names, purposes, types, and durations.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID used to generate statistical data about how visitors use our website. Used to distinguish users. | Analytics (Third-Party) | 2 years |
_gid |
Google Analytics | Registers a unique ID used to generate statistical data about how visitors use the website. Stores and updates a unique value for each page visited. | Analytics (Third-Party) | 24 hours |
_gat |
Google Analytics | Used by Google Analytics to throttle request rate, limiting the collection of data on high traffic sites. | Analytics (Third-Party) | 1 minute |
_gcl_au |
Google Ads | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks ad conversions. | Advertising (Third-Party) | 90 days |
_session_id |
Via 313 (new-via313.top) | Maintains your session state across page requests, enabling seamless navigation through our ordering system and menu pages. | Essential (First-Party) | Session |
csrf_token |
Via 313 (new-via313.top) | Security cookie to prevent Cross-Site Request Forgery (CSRF) attacks when you submit forms on our website. | Essential (First-Party) | Session |
user_prefs |
Via 313 (new-via313.top) | Stores your website preferences such as language settings, location, and display options to personalize your experience. | Functional (First-Party) | 1 year |
cart_data |
Via 313 (new-via313.top) | Remembers items you have added to your online order cart so they are retained if you navigate away and return to the page. | Essential (First-Party) | 7 days |
cookie_consent |
Via 313 (new-via313.top) | Stores your cookie consent preferences so we do not need to ask for consent every time you visit our website. | Essential (First-Party) | 1 year |
_fbp |
Facebook / Meta | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. | Advertising (Third-Party) | 90 days |
Note: The above list represents the primary cookies used on new-via313.top. Additional cookies may be placed by third-party services integrated into our website. We periodically review and update this list to ensure accuracy.
5. How to Manage and Disable Cookies
You have the right to decide whether to accept or reject cookies (with the exception of strictly necessary cookies). There are several ways you can manage your cookie preferences:
5.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is being set. Here is how to manage cookies in the most popular browsers:
| Browser | How to Manage Cookies |
|---|---|
| Google Chrome | Go to Settings > Privacy and Security > Cookies and other site data. You can choose to allow or block cookies. |
| Mozilla Firefox | Go to Settings > Privacy & Security > Cookies and Site Data. Choose your preferred level of cookie protection. |
| Apple Safari | Go to Preferences > Privacy > Manage Website Data. You can remove stored cookies and set preferences for future cookies. |
| Microsoft Edge | Go to Settings > Privacy, search, and services > Cookies. Select your preferred setting under "Cookies and site permissions." |
| Opera | Go to Settings > Advanced > Privacy & security > Cookies. Choose to allow or block cookies globally or per site. |
Please be aware that restricting cookies may impact the functionality of new-via313.top and other websites you visit. For detailed instructions specific to your browser version, please visit the browser's official help documentation.
5.2 Opt-Out Tools for Specific Services
In addition to browser-level controls, you can use the following tools to opt out of specific third-party cookies and tracking technologies:
- Google Analytics Opt-Out: Install the Google Analytics Opt-Out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout. This add-on prevents Google Analytics from collecting data about your visits.
- Google Ads Personalization: Manage your Google Ads settings and opt out of personalized advertising at https://adssettings.google.com.
- Facebook / Meta Ad Preferences: Manage your Facebook ad preferences and opt out of interest-based advertising at https://www.facebook.com/adpreferences.
- Network Advertising Initiative (NAI): Use the NAI opt-out tool at https://optout.networkadvertising.org to opt out of targeted advertising from NAI member companies.
- Digital Advertising Alliance (DAA): Use the DAA's opt-out tool at https://optout.aboutads.info to opt out of interest-based advertising from participating companies.
- Your Online Choices (for additional opt-out options): Visit https://youronlinechoices.com for additional opt-out options across a wide range of advertising networks.
Please note that opting out through these tools does not mean you will no longer see advertisements. It means that the advertisements you see will no longer be tailored to your interests based on your browsing data.
5.3 Mobile Device Settings
If you access new-via313.top from a mobile device, you can also manage interest-based advertising preferences through your device settings:
- iOS (Apple): Go to Settings > Privacy & Security > Tracking, and toggle off "Allow Apps to Request to Track."
- Android (Google): Go to Settings > Google > Ads, and enable "Opt out of Ads Personalization."
6. Impact of Disabling Cookies
While you have the right to disable cookies, doing so may have a significant impact on your ability to use new-via313.top effectively. Below is a summary of how disabling each type of cookie may affect your experience:
- Essential Cookies Disabled: Our website may not function properly. You may be unable to navigate between pages seamlessly, add items to your cart, or complete an order. Security features may also be compromised.
- Analytics Cookies Disabled: We will not be able to collect data about how you use our website. This does not affect your browsing experience directly, but it limits our ability to improve our website based on user behavior data.
- Functional Cookies Disabled: Personalized features will not work. Your preferences, such as location settings for delivery, may not be saved between sessions, requiring you to re-enter information each time you visit.
- Advertising Cookies Disabled: You will no longer see personalized advertisements from Via 313 on other websites. You will still see generic advertisements, but they will not be related to your browsing history or interests.
7. Cookies and California Privacy Law
If you are a California resident, you have specific rights regarding the use of cookies and the personal information they collect, as provided by the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).
Under California law, you have the right to:
- Know what personal information is collected about you through cookies and other tracking technologies.
- Know whether your personal information is sold or disclosed and to whom.
- Opt out of the sale or sharing of your personal information. You may exercise this right by clicking "Do Not Sell or Share My Personal Information" on our website or by contacting us at [email protected].
- Request deletion of personal information collected through cookies (subject to certain exceptions).
- Non-discrimination for exercising your privacy rights.
Advertising cookies, such as those used by Google Ads and Facebook/Meta, may be considered a "sale" or "sharing" of personal information under the CCPA/CPRA. California residents can opt out of such activities through the opt-out tools listed in Section 5.2 or by contacting us directly.
8. Third-Party Websites and Links
Our website may contain links to third-party websites, including social media platforms, delivery partners, and other food-related services. Once you click on a link to a third-party website, this Cookie Policy no longer applies. We have no control over the cookies or privacy practices of those third-party websites, and we are not responsible for their content or privacy policies. We encourage you to review the privacy and cookie policies of any third-party website you visit.
9. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable laws, or changes in our business practices. When we make significant updates, we will revise the "Last Updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
If the changes are material and affect how we use your personal data, we may also notify you through a notice on our website or by sending you a direct communication via the contact information you have provided to us.
Your continued use of new-via313.top after any changes to this Cookie Policy will constitute your acceptance of those changes.
10. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies on new-via313.top, please do not hesitate to contact us. We are committed to addressing your inquiries promptly and transparently.
- Company Name: Via 313
- Website: new-via313.top
- Email: [email protected]